Last week, I discussed the importance of identifying and resolving personal barriers that keep employees from engaging with their health. Today, I will discuss why employees also need help discovering the personal benefit of making a change – the “what’s in it for them”, or what we refer to at Alere as the “personal motivator”.
Personal motivators are “intrinsic” motivators that come from within based on a person’s internal core values, preferences, desires, etc. A personal desire to make healthy changes develops when a person identifies the specific long-term gratification he or she will receive if they take action. Here are a few of examples: an obese person wants to be able to walk around without knee or back pain; a smoker wants to run in marathons; a person who never exercises wants to feel better mentally as well as physically.